Rethinking Global-to-Local P&MA Strategy Activation

Wednesday, April 24, 2024

In our upcoming webinar, we delve into how to successfully roll-out a global P&MA strategy and activate it at the local affiliate level in order to drive a holistic, best-in-class P&MA launch. 

Developing a global P&MA strategy is a fundamental step in a global commercial drug launch; but a key challenge lies in then implementing the P&MA strategy at the local level in a consistent and effective way, which is crucial for success. However, upon the filing and launch stages, many young and established pharmaceutical companies struggle to ensure that all the local markets are optimally and individually prepared for launch. 

Our webinar will cover the important findings of a recent industry study conducted by Simon-Kucher. The study involved senior executives from pharmaceutical organizations of different sizes, and we will explore the practical implications of these findings. Attendees will gain a comprehensive understanding of: 

  • Why Global-to-Local P&MA strategy activation is critical: Understand why biopharmaceutical launches often lag behind expectations (despite having a clear P&MA strategy in place), and the key role of local implementation 
  • Key P&MA launch activities and processes: Show the current status of launch preparations, and enhance transparency by outlining the typical interactions between different levels of the organization before a P&MA launch. 
  • Main challenges: Understand where the frequent shortcomings lie, and how to overcome them 
  • Key success factors: Master how to ensure local teams are optimally prepared to roll out the P&MA strategy 
  • Key recommendations: Learn the best-practices to drive P&MA launch readiness in the most effective and (time-)efficient ways 
  • Simon-Kucher’s LEAP: Get to know our program for an integrated, customizable launch readiness approach 

Webinar details: 
Please note that the content for both sessions is identical. Feel free to register for the one that suits your schedule best.

Thursday, April 18,  2024
9.30 - 10.30 a.m. CEST


Wednesday; April 24, 2024 
10.30 - 11.30 a.m. EDT/ 4.30 - 5.30 p.m. CEST/ 10.30 - 11.30 a.m. EDT

Join us for this webinar, and dare to re-think Global-to-Local P&MA strategy activation to empower your local affiliates upon the last mile of commercialization, and ultimately achieve your targeted P&MA outcomes. 

This event is free-of-charge. 

Event details
  • Webinar
  • Wednesday, April 24, 2024
  • 16:30 - 17:30 CEST


Senior Partner
Munich, Germany
Zurich, Switzerland
Senior Director
Munich, Germany
Miguel Ferreira
Munich, Germany


Looking for more information or questions about the event?