Commercial Creativity

Throughout business history there have been many revolutions, mostly led by innovation and creative ideas.

Companies developed breakthrough technologies, and customers adapted and slowly adopted them. But now it is the companies’ turn to adapt.

The past few years spurred an entirely new kind of revolution, largely driven by heightened community awareness and mass digital migration. Customers are now assessing their own needs, recalibrating their expectations, and setting their own future course. This is the demand revolution.

Our Thinking

A company’s best response to a demand revolution is to embrace it with a commercial revolution of their own.

Unless you’re fully confident that your traditional business practices and marketing strategy will apply seamlessly, you’ll need to get commercially creative in ways and in areas you never previously imagined. This means harnessing your energy and innovative ideas to secure or rebuild revenue bases from the ground up.

The first step is understanding your commercial creativity potential and where you should apply it within your organization. Find out how to start the strategic planning process.

commercial creativity
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