As more companies operate in the online space, consumers can more easily compare and contrast products and price points, drastically intensifying competition. It is essential for brands to employ the right levers to standout and power sustainable online growth.
We supported a German-based consumer start-up selling care and hygiene products exclusively online, to develop their digital strategy. The start-up had initially sold their products via third-party eCommerce platforms but was now looking to build and scale up their own direct-to-consumer (D2C) channels.