We also created a long list of all the potential adjustments to the pricing and packaging.
Our team designed and executed a sizeable quantitative study to get a granular view of the situation and really understand the customer perspective and what drives value.
We used this to measure bundle attractiveness, quantify willingness-to-pay and measure psychological thresholds. We then created a forward looking scenario model to better outstand potential outcomes and sensitivities for the future 5-year subscription strategy.
Finally, we developed a clear implementation plan that outlined roles, responsibilities, and dependencies to ensure a successful launch.