Media and Entertainment

Putting audience engagement at the heart of value creation

For the media and entertainment industry, consumers are in the driver’s seat.

Consumers want personalized content, interactivity, choice and ease of consumption.

Our specialist teams know how to meet those expectations and drive value, growth and profit. Reaching a specific audience and keeping them engaged means unique offerings with a competitive edge delivered via a seamless customer experience. On the other hand, this empowers ad publishers to allow advertisers to reach their target groups with innovative ad formats, as well as data and insights on return on ad spend.

That’s where we can help. With extensive experience from all sectors of the media industry, we work with content and advertising teams to improve profitability and achieve high-quality growth across the entire portfolio, both traditional and online.

From optimizing pricing of print and digital content, to supporting advertising sales teams to maximize efficiency and profitability, or developing digital and cross-media portfolios, we can help you deliver new ways to profit and engage with your audiences, creating loyalty and protecting your brand.

Services & Capabilities

01

Digital portfolio strategies

02

Product bundle optimization

03

Communication strategies

04

Sales excellence programs

05

Pricing team development

06

Customer base management

Our approach

With nearly 40 years of experience, we know how to drive growth and transform businesses to keep up in our increasingly digital world

We understand that every business is different. That’s why we customize each project, its goals, and our solutions to fit your needs and those of your audiences.

We combine our industry expertise in media and entertainment with a rigorous scientific approach built on data-based insights, behavioral psychology, and industry benchmarks, working collaboratively with you to quickly deliver the change in performance you need.

From developing the right game plan to delivery and execution, we work alongside your team to quickly achieve the goals we’ve set together.

All based on a deep understanding of your business and customers with solutions that will fit to you.

How we've helped

How a European media company unlocked a potential 19% increase in revenue

A major European newspaper group needed to overhaul their entire subscription model. The organisation saw most of its revenue from its print sold on the newsstand. However, it was time to revamp the subscription strategy.

How to develop the right pricing strategy without hurting your business

A global magazine publisher was due to review its prices. They worked on a 3-year pricing cycle, and after two years of marketing investment, it was time to appraise the pricing policy and opt for a new one.

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