Of the Four Ps, Pricing may be the Key to your Future

Tune in as Simon-Kucher Partner, Rick Spear, provides his insight on pricing in this engaging podcast interview hosted by Marketing Horizons, a podcast series sponsored by West Virginia University.

| Press Release
mental health
How our London and Boston Offices Marked World Mental Health Day

World Mental Health Day is celebrated on the 10th October every year.

| People & Stories
value
Industrial Metaverse and a New Age of Value-Selling

When discussing the metaverse, it’s typically B2C use-cases which come to mind. This is no surprise, given the amount of media focus given to new virtual meeting environments, digital fashion, NFT art and the likes.

| Perspective | Commentary | Industrial Goods & Machinery Digital Growth - Elevate
business resilience
Business Resilience: Using Customer Loyalty and Profits in Times of Inflation

Business resilience is a company’s ability to adapt to disruptions: keeping operations running, while safeguarding resources and brand equity. In this article, we explain how to develop business resilience on two fronts: profit orientation and customer loyalty orientation.

| Blog | Pricing Strategy & Revenue Management
brochure cover
Animal Health: How to Win in Specialty Medicine

The specialty medicine movement in animal health is fuelling important advancements, as well as interesting opportunities for manufacturers.

| Perspective | Whitepaper | Healthcare & Life Sciences Animal Health
From Cologne to New York: Chantal’s Office Rotation Story

Senior Manager Chantal Kuepper normally works in our Cologne office but is currently taking part in our rotation program in New York!

| People & Stories
blog header image
Building a Winning F&B and CPG Sales Team in the Post-Pandemic Landscape

Massive demand spikes and sudden shifts in consumer behaviors during the pandemic strained and stressed sales organization structures in food and beverage (F&B) and consumer packaged goods (CPG).

| Blog | Consumer Sales Excellence
stock market
Inflation and recession: the commercial impact

Did you find last two year’s negotiations tough? Then brace yourself for the next round.

| Blog | Pricing Strategy & Revenue Management
Consumers Returning to Holiday Shopping at Near Pre-Pandemic Levels

| Press Release
inflation reduction act
Impact of the Inflation Reduction Act on US Healthcare

The Inflation Reduction Act, which has just come into law, includes the Medicare Drug Price Negotiation program which will impact healthcare in the US.

| Blog | Healthcare & Life Sciences Pharma & Biotechnology Customer, Product & Market Strategy
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