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Xi Bing Ang
Xi Bing Ang

Xi Bing Ang is a Partner based in the London office of Simon-Kucher & Partners. He specialises in pricing and growth strategies for B2B software companies as well as B2B data & intelligence providers.

Partner | Business Services Fintech & Payments Technology, Media & Telecom Media & Entertainment Software, Internet & Technology Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy Pricing Strategy & Revenue Management Sales Excellence
price metrics
Rethinking Your Commercial Model in Times of Uncertainty

| Event | Industrials Aerospace & Defense Automotive Business Services Paper & Packaging Wholesale & Distribution Building Materials & Construction Chemicals & Base Materials Electronics & Semiconductors Industrial Goods & Machinery Oil & Gas
mit sloan
Tapping Into the Hidden Consumer Demand for Sustainability

| Event
Servitization
Servitization: Unlocking increased profitability from a customer centric offering

| Event
Rachel Rowbottom
Rachel Rowbottom

Partner | Healthcare & Life Sciences Pharma & Biotechnology
Ellen Kan
Ellen Kan

Ellen is a partner in Simon-Kucher’s New York office and has been with the company since 2012. She specializes in smarter go-to-market, monetization, and pricing strategies to help companies drive top-line growth. Her consulting experience spans a breadth of consumer and retail companies, with a particular focus on fast-moving consumer goods, eCommerce, and digitally native consumer brands.

Partner | Consumer Fast-Moving Consumer Goods (FMCG) Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy Pricing Strategy & Revenue Management Sales Excellence
Manage_for_Profit_Seminar
Manage for Profit Seminar

| Event | Industrials Consumer Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy Pricing Strategy & Revenue Management Sales Excellence
eu new
Payer Roundtable - EU JCA in action: Pulse check with national EU payers

| Event | Healthcare & Life Sciences Pharma & Biotechnology
BetterGrowthStartsHereWithYou
A career in consulting at Simon-Kucher

| Event
Petra Knuesel
Petra Knuesel

Petra Knüsel is a Partner in Simon-Kucher's global Banking practice in Zurich and the Managing Partner Switzerland. Petra has more than 15 years of global experience in the banking industry and is responsible for the Private Banking practice worldwide.

Senior Partner | Financial Services Banking Fintech & Payments Wealth & Asset Management Commercial Strategy & Pricing Consulting Customer, Product & Market Strategy Pricing Strategy & Revenue Management
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Who We Are

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Who we are

Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients.

With 40 years of experience in monetization topics of all kinds – we are regarded as the world’s leading pricing and growth specialist.

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What we do

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What we do

Our sole focus is on unlocking better growth for our clients, increasing their long-term sales, value, and profit. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales.

Enabled by deep science and digital capabilities, our projects increase our clients’ profitability by an average of 100 to 500 basis points.

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Our Industries

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Discover how our services and pragmatic solutions are helping to redefine and unlock better growth in your industry.

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What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

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Trending Topics

  • Generative AI
  • Tariffs
  • Price Inflation
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Better growth starts here, with you!

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