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3 Steps to Increase Electric Vehicle Sales With Customization

Customers purchasing a combustion-engine car are spoiled for choice in today’s market, having their pick of numerous engine-trim combinations per model.

Nov 8, 2019 | Blog | Automotive Customer, Product & Market Strategy

Key Account Management: Tackling the Challenges of a Dynamic Pharma Market

The market environment for the pharmaceutical industry is in a state of constant change, making it more challenging than ever to foster long-term relationships with important customers.

Oct 9, 2019 | Blog | Healthcare & Life Sciences Commercial Strategy & Pricing Consulting

Unicorns: Up Close and Personal – Segment

For the first part of our Unicorn series, we were lucky to have with us Peter Reinhardt, CEO of Segment – a San Francisco-based unicorn providing CDI (Customer Data Infrastructure).

Sep 30, 2019 | Multimedia | Software, Internet & Technology

Wellbeing at Simon-Kucher: Resources for Resilience

“We are all in the same storm, just in different boats.” Nadine Schloetmann (Coordinator of Global HR Operations) and Berit Meyer (People Development Manager) recognize that, especially in the consulting business, resilience is a very important skill indeed.

Sep 28, 2019 | People & Stories

Amazon as an Online Pharmacy in Europe

Amazon’s healthcare vision is becoming increasingly clear.

Sep 23, 2019 | Blog | Healthcare & Life Sciences Customer, Product & Market Strategy

Has Apple Reached its Price Limit, or is There Still Room to Grow?

Apple has an impressive history of breaking price barriers, but consumers were surprised to see a price cut at this year’s iPhone launch.

Sep 16, 2019 | Blog | Software, Internet & Technology Pricing Strategy & Revenue Management

Caterpillar’s Integrated Sales Approach for Digital Solutions

We previously introduced Simon-Kucher’s Sales Benchmarking Analysis for Digital Solutions, which studied the sales approach for 16 digital products and services.

Aug 25, 2019 | Blog | Industrial Goods & Machinery Sales Excellence

Sales Benchmarking Analysis for Digital Solutions

Selling digital solutions requires a different approach to selling traditional products.

Aug 12, 2019 | Blog | Industrials Consumer Financial Services Technology, Media & Telecom Sales Excellence

10 Ways to Make Key Account Negotiations a Success

Pricing expert Philip Daus shares 10 state-of-the-art negotiation tactics that key account managers can apply to get the best deals at the bargaining table.

Aug 8, 2019 | Blog | Industrials Consumer Financial Services Technology, Media & Telecom Sales Excellence

The Automotive Industry’s Road to Dynamic Pricing

The road to successful dynamic pricing can be a bumpy one.

Jul 31, 2019 | Blog | Automotive Pricing Strategy & Revenue Management