Search | Simon-Kucher

Skimming or Penetration Pricing?

All new hit innovations need a winning price. But having never priced the product before, how do companies know what to put on the price tag?

Apr 16, 2019 | Blog | Industrials Consumer Financial Services Technology, Media & Telecom Pricing Strategy & Revenue Management

How Valuable is Simon-Kucher Advice to Unicorns?

We asked the “Unicorn Whisperer” Madhavan Ramanujam about his project experience with some of the most important brands in business today.

Mar 26, 2019 | Multimedia

How to Succeed on the Rocky Road to Digital Transformation

Even though the majority of companies have already started their digital transformation journeys, it has been hard to bring about any real change.

Mar 26, 2019 | Blog | Industrials Consumer Financial Services Technology, Media & Telecom Customer, Product & Market Strategy

What Makes a Company a Unicorn?

Our “Unicorn Whisperer” Madhavan Ramanujam explains what unicorns are, why they are as successful as they are and what other companies can learn from them.

Mar 25, 2019 | Multimedia

Simon-Kucher & Partners: The Unicorn Advisors

How does consulting change when working for a so-called unicorn company?

Mar 25, 2019 | Multimedia

Cutting-edge Tools Take the Guesswork Out of Sales

There was a time when sales professionals were the go-to experts before almost every sale and the products they sold were just physical.

Mar 21, 2019 | Blog

Taking Companies to the Next Level: Nine Questions with “Unicorn Whisperer” Madhavan Ramanujam

Once, a private company with a $1B+ valuation was such a rarity it earned the name of a mythical being.

Mar 20, 2019 | Blog | Industrials Healthcare & Life Sciences Consumer Financial Services Technology, Media & Telecom Commercial Strategy & Pricing Consulting

Segmentation in Fashion Wholesale: Using Resources Effectively

Which fashion retailers are the most strategically important partners for brand manufacturers and their wholesale business?

Mar 15, 2019 | Blog | Consumer Pricing Strategy & Revenue Management

Market Outlook: How Mega-Deals Miss Their Targets

The chemicals industry has recently seen a boom in mega-deals – all with the goal to grow the top line.

Mar 12, 2019 | Blog | Chemicals & Base Materials Customer, Product & Market Strategy

Digital Pricing: Supporting Better and Faster Pricing Decisions

Dynamic pricing, demand-related pricing, hyper-personalized pricing: Leading firms such as Amazon and Uber show us how successful pricing strategies can be implemented using digital tools and services.

Mar 7, 2019 | Blog