pricing models
The 5 Pricing Models Companies Need to Consider When Innovating

In the early 2000s, Michelin invented a new truck tire that, impressively, would last 20% longer than any other tire on the market.

| Blog
digital therapeutics
Monetizing Digital Therapeutics

Digital therapeutics have arrived on the healthcare scene, and are being integrated into clinical practice across a wide range of diseases, from substance use disorder to chronic disease management.

| Blog | Healthcare & Life Sciences
software in automotive industry
Software Is the Future of the Automotive Industry, but Many Suppliers Are Ill-prepared

The big industry trends – electric vehicles and autonomous driving – would have been unthinkable without the recent advances in software.

| Blog | Automotive
automotive OEMs
Automotive OEMs: Are Your Revenue Models Future-proof?

Digitalization is shaking things up in the automotive industry, and companies have to rethink their revenue models.

| Blog | Automotive
Consumer Packaged Goods
Consumer Packaged Goods: The Right Price for Every Pack Size

Do specific groups of people prefer different package sizes?

| Blog | Consumer Fast-Moving Consumer Goods (FMCG) Customer, Product & Market Strategy
market access pharma
Pharmaceutical Industry: Organization of the Pricing and Market Access Function

Success factors for organizational set-up, operational effectiveness, and talent management, including specifics for German affiliates.

| Blog | Healthcare & Life Sciences Pharma & Biotechnology
automotive sales
Automotive Sales Channels: From Disruption to Maturity

The shift toward digital channels continues: Customers are increasingly comfortable using online tools to find information, configure products, and even buy new vehicles.

| Blog
why do prices end in 99
Why Prices End in 99… and Other Psychological Pricing Tactics

Ever wondered why prices end in 90 or 99? You can find “99” price tags everywhere, from your bar of chocolate at the supermarket to your monthly gym subscription.

| Blog
digital innovation
Monetizing Digital Innovations in Industrials

The digital revolution is turning 70. Yet the complexities of digital transformation still overwhelm decision-makers.

| Blog | Industrial Goods & Machinery
revenue synergies
Revenue Synergies: The Key to M&A Success

Mergers and acquisitions often fail to achieve the projected benefits. Even when a deal is deemed an integration success, most companies are unable to fully achieve their synergy targets.

| Blog | Commercial Strategy & Pricing Consulting Transaction Services & Private Equity
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