Professions and Passions: Vaish, Bharatanatyam Dancer and Bay Area Blogger

Vaish Sridharan, consultant in our San Francisco office, spends her free time strolling through the city’s colorful alleys and bustling streets in search of the most aesthetically pleasing hotspots.

| People & Stories
demand revolution
Commercial Creativity: How Will You Respond to the Demand Revolution?

Prior to the resurgent crisis, most companies operated as well-oiled machines in relatively stable, growing markets.

| Blog | Industrials Healthcare & Life Sciences Consumer Financial Services Technology, Media & Telecom Commercial Strategy & Pricing Consulting
Getting Homer Simpson to Buy Insurance

Getting someone to buy insurance can be challenging.

| Press Release
Amid Supply Chain Disruptions and Demand Shifts, Brands Rethink Pricing Strategies

Optimizing sales and promotions via tech will be a key goal for businesses going forward to price right and maximize margins.

| Press Release
brochure cover
The demand revolution: It’s time to unleash your commercial creativity

The future has never been more uncertain, but transforming your business cannot be left to guesswork.

| Perspective | Whitepaper
The power of context in digital screen decisions

As banks shift from a transaction-centric relationship with their customers to one focused on lifetime value and financial well-being, how we approach digital design and context will become increasingly important.

| Press Release
people in the shape of an arrow
Global Pricing Study 2021: Will the winners of 2020 prevail this year?

2020 was a unique and challenging year for many. We expected to see this reflected in our Global Pricing Study 2021 responses. Interestingly, we saw something more nuanced. Read more.

| Perspective | Report | Commercial Strategy & Pricing Consulting
Shikha’s Story
Shikha’s Story: Becoming a Partner at Simon-Kucher

Energized by the entrepreneurial spirit at Simon-Kucher and the impact of our work, Shikha Jain joined us almost nine years ago.

| People & Stories
D2C online business
Fashion, Lifestyle, Beauty and Luxury Goods: 4 Steps to Make Your D2C Online Business Your Strongest Channel!

The importance of online shopping has increased enormously due to the effects of the COVID-19 crisis, also in the fashion, lifestyle, beauty, and luxury goods industries.

| Blog | Consumer Luxury Goods Commercial Strategy & Pricing Consulting
commercial software
Why CRM Software Investments Fail

Companies burn so much money on CRM software.

| Blog | Building Materials & Construction Chemicals & Base Materials Digital Growth - Elevate
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