Your revenue potential, unlocked.
Leverage your pre-existing data to optimize your portfolio prices with Simon-Kucher Dynamica | Deposits, an end-to-end software for data-driven deposit managers within the financial services industry.
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Exploit your customers’ willingness to pay by deploying dynamic pricing. Our dynamic pricing engine makes it easy to find the right price levels for a variety of industries.

Understand product preferences and client price elasticities in order to avoid over-spending for balance growth
Manage client relationships more effectively by understanding product use
Allow your marketing team to design promotions campaigns and assess its effectiveness

>10 bps in volume neutral interest margin increase through differentiated pricing


Savings of $45M+ in interest expense in a deposit balance neutral setting by optimizing over 5000 price points for a deposit portfolio of $140B


Simon-Kucher Dynamica | Deposits allows you to review your bank’s performance, compare stats against your competitors, and develop price recommendations. All done securely on the cloud.

Access deposit portfolio health

Track balances, number of accounts and historical competitor rates. Drill down to understand fund movement within the portfolio as well as to external sources, including other financial institutions to design a robust strategy.

What-if scenario engine

Visualize the implications of changing one (or multiple) product’s rate on the full portfolio, including cannibalization of other products. Forecast flow of funds across a short or long horizon and plan pricing.

Price optimization

With a business goal in sight, Simon-Kucher Dynamica | Deposits can calculate an optimized pricing grid under set constraints. Visualize portfolio forecasts on optimized pricing grid across different scenarios.

Case studies

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Enabling dynamic price setting

Creating a fit-for-purpose pricing and promotions optimization solution to enable dynamic price setting based on real-time data

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Optimizing granular deposit pricing grid

Enabling scientific management of a granular pricing grid through portfolio pricing optimization tool

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Get in touch and unlock your revenue potential


David Chung


David Chung heads the Financial Services practice in North America. He helps banks sustain above-market growth, drive margin expansion, and build superior pricing capabilities. David is an expert on pricing model design and implementation.

Rohan Shah

Rohan Shah

Senior Director

Rohan Shah is a Senior Director and an expert in precision pricing models. He helps banks of all sizes optimize their deposit and loan portfolios, and leverage powerful analytics to drive customer acquisition, retention and conversion.

Rory Liu

Rory Liu

Head of Product

Rory has been with Simon-Kucher for more than 8 years, working for clients across industries in North America, Asia, and Europe. Rory leads the product team within Simon-Kucher Engine, developing and expanding Simon-Kucher’s SaaS portfolio.


Book a personalized demo

Receive a personalized, one-to-one, demo with one of our team members who will guide you through the benefits of Simon-Kucher Dynamica | Deposits and how it can optimize your Deposits portfolio.