D2B Maturity Assessment Results

It is key to have the right strategic foundation of your D2B online portal in place. In general, there are three key pillars to consider:

• Strategy
  The strategy and scope of the D2B portal need to be closely aligned with your company's overall vision and objectives.

• Customers
  Clearly define your target customer segments of your D2B initiatives and their specific needs & requirements.

• Value Proposition
  Identify the value proposition you need to provide to your customers to drive success and adoption.

To create a great D2B customer experience, the right functionalities and usability must be provided. To enable the customers three main topics need to be considered:

• Customer Journey
  Create a seamless online experience that addresses customer pain points and provides real added value.

• Capabilities
  Ensure your team has the skills, mindset, and way of working to create a state-of-the-art D2B experience.

• Technology & Data
  Leverage cutting-edge technology and data to enhance the user experience and improve decision-making

To realize the potential of a D2B portal, a sufficient level of customer interaction, orders and volume must be shifted onto the online channel. To this end, three pillars should be improved:

• Organization & Governance:
  Develop a systematic plan to onboard customers, products, and services and establish efficient governance.

• Performance Management:
  Define and track the right key performance indicators (KPIs) to measure the success of your portal

• Data-Driven Budgeting:
  Use data-driven insights to allocate resources effectively and achieve your onboarding milestones.