Create deeper customer connections.
Improve sales efficiency for better outcomes.
Understanding how customers think, make decisions, and act, especially on digital channels, is the key to successful digital transformation. Whether it’s managing customer journey performance, navigating complex sales interactions, facilitating cross-selling, or preventing churn, an understanding of customer psychology and behavior must form the core of the approach. Having these aspects in mind will help your business unlock the sales potential and create better growth opportunities.
BE Digital approach by Simon-Kucher helps clients optimize existing or coming digital infrastructure for growth. Our unique integration of behavioral economics (BE) expertise, smart data analytics, and nudge-powered digital tools unlocks deeper, more compelling customer connections, driving higher conversions, engagement, and retention for our clients.
Where are banks going wrong?
Many banks assume that addressing technology or digital issues will also solve underlying business problems. Unfortunately, technology on its own cannot address sluggish sales or low adoption rates. It can even be counterproductive, having an opposite effect to the one intended and preventing from unlocking your sales potential.
Coupled with rigorous testing, BE Digital delivers high-performing customer and sales journeys build on an accurate understanding of the realities driving customer decisions and overcoming organizational barriers.
BE Digital do?
BE Digital’s comprehensive approach considers an organization’s strategic priorities and constraints. It integrates behavioral science, advanced analytics, and nudge powered digital tools to achieve digital optimization that will help unlock your company’s sales potential.
How we've helped
How a global bank increased cross-selling effectiveness and realized an increase on commercial performance
How to enhance the commercial effectiveness of bank relationship managers when up-selling and cross-selling high value products and services.
Low sales conversion rates? Increasing churn and attrition?
Don’t assume that addressing your technology or digital issues will automatically solve underlying business problems. Technology alone can’t drive up sluggish sales or low adoption rates. Turnaround your underperforming digital initiatives and optimize your results with BE Digital.
Our comprehensive solution takes into account your organization's strategic priorities and constraints with a tailored methodology. By leveraging the power of your existing data, and understanding how your customers think, make decisions, and act, you’ll be able to steer your commercial strategy like never before.
BE Digital is a proven, research-based approach that will help you improve conversion, engagement, and retention across the sales lifecycle. Our unique integration of behavioral science, smart data analytics and nudged-powered digital tools is embedded at the heart of your organization. Delivered by agile teams drawn from our banking sector, Simon-Kucher Elevate and Simon-Kucher Engine, BE Digital supports clients with an end-to-end solution fit for your needs. Optimize your sales journeys and unlock deeper customer connection for breakthrough, long-term results.
Combining the power of both digital and behavioral economics with intuitive experience design allows our clients to transfer technologies' limitless potential into tangible results.
Conrad Heider, Partner
Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.