Lab of the future

Navigating the next era of diagnostics

Revolutionizing diagnostics: A vision for tomorrow’s labs

The global diagnostics market is evolving rapidly. From AI-powered diagnostics and digital biomarkers to sustainable lab infrastructure and data-driven workflows, the industry is facing a wave of transformation. At Simon-Kucher, we help diagnostics companies not only navigate change, but lead the way in shaping the lab of the future of their clients through strategic innovation and commercial transformation leading to best results for their customers.

How we've helped

Our capabilities

Diagnostics companies are primed for growth, with substantial opportunities across all modalities and technologies. That’s where we come in.

We empower our clients across in-vitro, imaging, companion, and digital diagnostics to advance care with greater precision and better outcomes. With a track record of supporting diagnostics leaders worldwide, we bring sector-specific insights and deliver commercial outcomes across growth strategy, digital innovation, pricing excellence, commercial execution, and data-driven enablement to unlock measurable, lasting impact for labs of the future. 

Growth strategy

Drive sustainable growth by targeting the right diagnostics segments, prioritizing high-value markets, and sharpening your value proposition. We help diagnostics companies build future-ready commercial strategies that are built to last in a dynamic industry.

Portfolio & digital growth

Align your R&D, innovation, and investment strategies with the needs of the future lab ecosystem. We support product line evolution, menu expansion and digital solution integration to build winning diagnostics platforms that elevate clinical and commercial impact.

Pricing excellence

Unlock pricing as a strategic growth lever that fuels both topline performance and ensures market access. We help you develop value-based pricing strategies that reflect true product value and support your global and local commercial objectives. 

Sales excellence

Build commercial engagement models that unlock the full potential of your diagnostic offering. From key account management to channel strategy, we help clients build more responsive and efficient sales structures and models.

Marketing excellence

Make your diagnostic brand stand out. We support omnichannel marketing, clinical messaging, and brand strategy that resonates with lab leaders, healthcare providers, patients and other decision-makers navigating healthcare transformation.

Data, platform & IT

Empower your revenue management and build tech infrastructure fitting your business needs. We help companies implement and optimize revenue management systems, like CRM, CPQ, and CLM, to enable real-time decision-making, integrated insights, and seamless customer engagement, which form the digital backbone driving efficiency, impact, and innovation.

Meet our team

Partner
Cologne, Germany
Partner
San Francisco, USA
Senior Director
Cologne, Germany
Senior Partner
Cologne, Germany
Partner
Berlin, Germany
Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.