Save your B2C business with data: How to fight off the economic downturn

| min read

Companies nowadays must deal with high inflation rates, layoffs, and shortages of talent. But it’s time to face the challenges ahead! At Simon-Kucher Elevate, we support you to use your existing data to better grow your company even in the most challenging times. Improve your marketing, sales, and IT strategy – with us!

Markets are expecting an economic downturn. Many companies are struggling with inflation and a shortage of skilled workers at the same time as trade in consumer goods is slumping. To counter this, many companies in B2C sectors are currently cutting costs in the short term, as they still want to make profits.

Is your company also doing this? If so, you’d better give it a second thought! Cutting costs is often a risky approach that poses the long-term danger of the firm being left behind by the competition. It’s worth remembering that it’s always easier to earn more money than to save it.

The question you’re probably asking yourself now is “how do I do that?” How can you find a quick route out of the crisis and continue to grow – even in economically turbulent times?

What if we told you we know a solution that will allow you to achieve long-term business success by ...

  • increasing the efficiency of your marketing by 10 to 15 percent
  • improving your conversion rate by 12 to 25 percent
  • reducing customer churn by 15 to 25 percent
  • growing digital sales by 10 to 15 percent
  • saving 7 to 23 percent on your software applications

No matter if you are managing a B2B or a B2C firm. We know the right responses to the current challenges in the markets: Work with us and use the hidden potential of your data to find success in marketing and sales!

  1. Improve the potential of your marketing spending

Often, the greatest difficulty in marketing is finding out what expenses produce a real benefit in attracting more leads and customers. It’s all too easy for companies that invest large sums in their marketing to be less successful in their efforts than companies that allocate their marketing budget to specific channels.

We can help you increase the effectiveness of your marketing budget by 15 to 20 percent! This includes deriving the ideal marketing budget for each region, market, and channel. From radio to optimized digital advertising – we can use your data to find out where you are spending too much or too little.


Improving marketing effectiveness

Take a look at the checklist below: Are you putting your marketing budget to the best-possible use?


Did you answer “yes” to most of those questions? If you didn’t, contact us today to learn more about your options for optimizing your marketing expenditure.

  1. Increase your conversion rate by up to 25 percent!

How do you convert visitors to your website into new customers? Using behavioral economics, we nudge your customers in the right direction so that they go from being prospects to buyers. We also optimize the structure and content of your website in a dynamic A/B test procedure so that a significantly higher number of prospects can be converted into new customers.

Increase your conversion rate through A/B testing – or use behavioral economics


Are you already doing enough to convert potential buyers into repeat customers? Take a look at our checklist.


Did you answer “yes” to most of the questions above? Or do you see more potential to improve your conversion? Contact us to find out how you can increase your conversion rates.

  1. Learn how to precisely reduce customer churn

One requirement of both B2B and B2C sales is to manage “churn risks” – customers who might otherwise change providers and should be retained whenever possible. Particularly in B2C sales, customers are very willing to switch and have a wide range to choose from. According to statistics, it is five times cheaper to implement measures to retain existing customers for the long term than to try and attract new customers through marketing.

To identify customers who are likely to churn, it’s necessary to analyze available usage and customer data. With the right analyses and suitable measures, our experts can help you reduce the number of customers who will churn, particularly valuable ones, by up to 25 percent.


How you can reduce customer churn

How many of the following questions can you answer with “yes”?


Did you answer “no” to most of these questions? No problem – our experts at Simon-Kucher Elevate will be happy to help. Contact us today!

  1. Increase your effectiveness with digital sales

Focus your sales activities on the right channels, since not every sales channel delivers the sales effectiveness you might want. In volatile economic times, it’s all the more important to be aware of which sales channels you can use to reach your full potential. 

We analyze the effectiveness of your sales efforts based on your data and industry-specific benchmarks to figure out an optimal channel setup that will increase your sales effectiveness by 10 to 15 percent in a short period.

Take a look at our checklist. Can you answer the following questions with “yes”?


If you answered “no” to most of these questions, it’s time for you to optimize your sales effectiveness. Our experts will lead you on your path to success: We’re at your side every step of the way to increase the sales efficiency of each of your channels.

  1. Reduce the costs of your services and IT infrastructure

In our projects, we repeatedly see that legacy systems and underused software contribute significantly to a company’s overall costs. What’s more, the payment plans a firm has adopted aren’t always cost-efficient and can be easily and quickly updated and optimized (e.g., pay per use vs. monthly subscription models). We categorize the technology available to you, identify existing technological limitations, and derive recommendations for the design of your IT infrastructure. If you go through all the steps, from analyzing your CRM to improving your offer management, you can eliminate outdated IT systems and align your IT infrastructure to save costs and streamline your setup.


How to identify the true business value of software

Take a look at our checklist. Have you already considered your answers to the following questions?


If you answered “no” to a lot of these questions, it’s about time you look for an expert opinion on your costly software packages!

Contact us today and we will help you find success! Stay on top of any challenge, even in volatile times.

Contact us

Our experts are always happy to discuss your issue. Reach out, and we’ll connect you with a member of our team.