Pricing and packaging

Increase win rates and ensure revenue growth

Power your TMT growth with smarter packaging and pricing.

Innovation alone does not get the desired results in the competitive technology, media, and telecommunications (TMT) market. Growth depends on how effectively you package and price what you build.

Global markets today are changing. There is increasing pressure from evolving customer expectations, developments in AI, and volatile economic forces. To stay competitive and scale effectively, TMT companies need to adapt and adjust their pricing models.

Tailored solutions and flexible pricing models enhance customer acquisition, drive upsell and cross-sell, and reduce churn. Aligning product features with customer segments and business goals helps create value-based packages that resonate with your audience.

Set price levels that reflect the value you deliver. Flexible pricing models - such as tiered, speed-based, usage-based, and subscription plans – adapt to market changes and further enhance your competitive edge. An optimal packaging and pricing framework is essential for long-term success.

Services and capabilities

How we've helped

How smarter pricing and packaging helped an edtech leader drive GTM success

Our client, a leading edtech company, was preparing to launch a next generation product with AI functionality. But as the work progressed, it was clear it needed a strong go-to-market (GTM) strategy that included compelling packaging and pricing for the new offering.

Minimizing revenue cannibalization during the agentic AI customer service transition

The TMT industry continues to transition to virtual agent interaction. Our client, an agentic AI solution provider, felt the need for an optimal packaging and pricing strategy to facilitate growth.

Introducing new price metrics and an optimized offer to combat new disruptive market entrants

In the face of disruptive competitors shaking up the market, our client's initial price models, designed for quick sales, struggled to convey true value and adapt to industry trends. We developed innovative pricing strategies that not only highlighted the unique value of their offerings but also clearly differentiated them from the competition. These new models and optimized communication strategies led to an impressive 17% revenue growth, all while maintaining profitability.

Coming Soon

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15 - 30%

revenue uplift for clients

100+

packaging & pricing projects

50+

unicorn companies advised

Our approach

We provide custom pricing and packaging solutions to help companies grow.

Our consultants have extensive experience helping businesses with packaging optimization and pricing excellence. Today, leading TMT companies are adopting more flexible approaches that are directly linked to customer value and business growth.

Now more than ever, companies need sustainable and flexible packaging and pricing strategies. We help your team stay ahead of trends and use them effectively to ensure innovation is successfully monetized. Current challenges and opportunities include the decline of good, better, best product packaging, the rise of customer-centric strategies in low-growth environments, and the evolution of pricing models in the age of AI.

We can help you navigate these changes effectively. From customer segmentation to dynamic pricing and usage-based models, we help clients choose the right model and apply it where it counts.