Cruise Study: Turning Sustainability Concerns into Opportunities

Managing profitability under economic conflict and uncertainty

The 1950s – laying the groundwork

Managing channel conflicts: Your route-to-market remedies

Is your retail organization built for profit or survival?

For too long, retail decisions have been based on instinct rather than data. Pricing, promotions, and assortment planning need to be backed by predictive analytics, demand forecasting, and real-time performance tracking. Retailers who get revenue management right don’t just improve margins. They also reduce human errors and enhance customer satisfaction by aligning strategy with real demand and customer preferences.

Retail brand strategy that sells: Price, perception, positioning

What makes an effective retail brand strategy? Why do some retailers thrive while others struggle or disappear? The answer isn’t about the mechanics of just buying and selling with a margin. It’s about how a retailer positions itself in the minds of customers.  Think about it this way: If you don’t define yourself, the market will do it for you, and that’s risky.

Effective category management for retailers

Many retailers oversimplify category management and treat it as just a pricing issue. In reality, it’s a much bigger, multi-layered challenge. However, successful category managers don’t just think about price. They think about consumer behavior, product relationships, and how to create a seamless shopping experience that maximizes both sales and margins.