Cracking the case at Simon-Kucher

Sébastien Vincent

Oroel Praena

Oroel is a Partner in Simon-Kucher’s Consumer Goods & Retail practice and is based in Barcelona. He also leads Simon-Kucher Elevate's Digital Business practice in Spain.

Joerg Kruetten

Joerg Kruetten is a Senior Partner and Co-CEO of Simon-Kucher. He has been with the firm for more than 20 years. Before becoming Co-CEO on January 1, 2025, he served as Global Managing Partner Healthcare & Life Sciences at Simon-Kucher for over 10 years. With decades of experience, Joerg is a recognized expert in strategic corporate development, licensing and acquisitions, marketing, and pricing.

B2B Better Growth Webinar Serie: Zoll-Chaos: Was müssen B2B-Unternehmen jetzt beachten?

Must-Win-Battles für österreichische Regionalbanken

Digitale Regionalbankenkonferenz: Vorzeichenwechsel in der Zinswende und Zukunft der Kundenbeziehung

Sales Strategy in a Sideways Market

By now, Q2 of 2023 is in the books. Conventional wisdom at the beginning of this year was that head winds like inflation and the great resignation would limit the success of many companies in 2023. Simon-Kucher has been monitoring key indicators and trends in the market. What we are seeing are unique challenges in some sectors, but significant successes in others.

Hong-May Cheng

Hong-May Cheng is a Senior Partner and Managing Director of the Netherlands at Simon-Kucher. Hong-May has dedicated his entire consulting career to strategic marketing and commercial excellence. With nearly 20 years of experience, Hong-May in particular specializes in developing new business & portfolio concepts, value-based pricing strategies and value selling.

Asher Chimfwembe