The Importance of Pricing

Psychological Pricing: 5 Discounting Tips and Tricks

Psychological pricing can be a great tool to achieve higher price points and increase sales.

What It Really Means to Innovate Like a Startup

Large companies can emulate the best innovation practices of startups through organizational, process, and cultural adaptations, and these go beyond size and agility.

Future-proof Telco Marketing: 6 Strategies & Best Practices

Our experts have worked for some of the world’s largest telecom companies.

Perfecting Your Value Creation Strategy: Building Capability in Key Topline Areas

It’s no secret: A big part of whether business goals are missed or exceeded comes down to execution.

Perfecting Your Value Creation Strategy: Balancing Senior Management and Private Equity Involvement

Simon-Kucher & Partners recently worked on a project for a Private Equity-owned market leader in business services.

Perfecting Your Value Creation Strategy: Focusing on the Right Factors for Each Portfolio Company

Not everything can be prioritised over the lifespan of an investment.

Perfecting Your Value Creation Strategy: Why Do Almost 40% of Private Equity Revenue Enhancement Initiatives Fail?

In recent years, the Private Equity industry has benefitted from a record high in investment, fund-raising and strong opportunities for fruitful exits, making it a preferred asset class.

The 5 Pricing Models Companies Need to Consider When Innovating

In the early 2000s, Michelin invented a new truck tire that, impressively, would last 20% longer than any other tire on the market.

Monetizing Digital Therapeutics

Digital therapeutics have arrived on the healthcare scene, and are being integrated into clinical practice across a wide range of diseases, from substance use disorder to chronic disease management.