Tobias Maria Guenter

About Tobias

Dr. Tobias Maria Günter is a Partner, Head of Retail, and Head of the Bonn office at Simon-Kucher. From his numerous national and international projects, he has considerable experience in developing retail-specific solutions for specialist topics in the areas of pricing, product offerings, marketing, promotions, customer journeys, and implementation.

Most recently, Tobias’ projects have grappled with complex issues related to the increasing digitalization of the retail landscape. He has previously supported premium department stores and global brand manufacturers in the fashion sector and is able to draw on his in-depth knowledge of supermarkets, discounter retailers, home improvement outlets, perfume stores, furniture stores, and cash & carry vendors.

For his doctoral thesis at University of Kiel, he researched the dynamic effects of price promotions on various sales channels. Tobias has published articles in international industry magazines and contributed to books on management topics. He is also a speaker at a variety of industry events.