Beat the Crisis: 33 Quick Solutions for Your Company


In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—“Changing Cus­tomer Needs,” “Sales and the Sales Force,” “Man­aging Offers and Prices” and “Services”—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, de­velop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. He argues: “The 33 quick solutions won’t rid the world of the crisis, but they can certainly contain the damage. And this can make all the difference between a company’s death and survival.”

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