Betty Cowell is a senior advisor at Simon-Kucher & Partners. She has extensive experience in retail banking, deposits, debit card and sales service performance. Betty’s previous experience includes leading the development of business strategies for business banking and retail segments at Whitney Bank, and managing retail sales and service, deposit and debit card products at Wachovia Bank.
Overdraft Fee Strategies for Financial Institutions
How Financial Marketers Can Prepare for the Next Switching Surge
Deposits are rising. But will they stick around?
Raising Deposits Amid Coronavirus Rate-Slashing and Stock Volatility
Five Ways Marketers Can Get People to Switch Banking Providers