eco-conscious consumer
The Eco-Conscious Consumer: How can Companies of Discretionary Goods Adapt?

Every year, the consumer market is flooded with new eco-conscious customers as younger generations enter the workforce.

| Blog | Consumer Commercial Strategy & Pricing Consulting
How Pharma can Overcome Barriers to CGT Diagnostic Testing

Diagnostic testing allows pharmaceutical companies to identify the right patients for cell and gene therapies to maximize therapeutic and commercial success.

| Blog | Healthcare & Life Sciences Diagnostics Pharma & Biotechnology Commercial Strategy & Pricing Consulting
fashion NFTs
Fashion and designer NFTs: Why luxury brands can’t afford to miss out on this trend

NFTs – non-fungible tokens – are a huge trend in the digital and gaming industries.

| Blog | Consumer Retail
CHC companies
Managing Inflation: How Consumer Healthcare Companies can Prepare

Inflation is having an effect on industries throughout the world, and consumer healthcare is no different. However, our Inflation Pricing Study found that many CHC companies are still hesitating to act on pricing.

| Blog | Healthcare & Life Sciences Consumer Healthcare Pricing Strategy & Revenue Management
crypto market crash
Crypto Market Crash: Debunking Myths and Forging a Plan

The collapse of cryptocurrency markets has wounded crypto firms, dulled interest among traditional banks and wealth managers in developing crypto-based products and services and has encouraged regulators to re-evaluate whether crypto is a suitable option for retail investors.

| Blog | Financial Services Fintech & Payments Customer, Product & Market Strategy
streaming offers
Next-Generation Streaming Offers: How to Differentiate Through Super Bundles

Streaming, once an exponentially growing market is now weighed down with competition and struggling to retain subscribers.

| Blog | Media & Entertainment Commercial Strategy & Pricing Consulting
Is Advertising the Answer? Recent Study Reveals a Third of Users are Likely to Cancel a Streaming Subscription in the Next Year

Streaming services need to rethink their monetization models, and user openness to advertisements in exchange for lower prices could be the answer.

| Press Release
world meeting
Stories from World Meeting Madrid 2022

What was it like to gather our whole team in Madrid for our World Meeting?

| People & Stories
Managing deposit costs in the rising rate cycle

Banks need to be vigilant about keeping a finger on the pulse of their customers’ pricing sensitivities, banking behaviors and switching triggers.

| Press Release
World Meeting
Simon-Kucher World Meeting Madrid 2022

Recently we were in Madrid for our annual World Meeting!

| People & Stories
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