Shikha is a Partner at Simon-Kucher and works in our Boston office.

Since joining Simon-Kucher in 2012, Shikha has become a specialist in all topics related to top-line growth. Her client portfolio spans the B2C world, including consumer goods, durables, cosmetics, fashion/apparel, grocery, consumer services, consumer internet, and luxury goods. Shikha works with C-level executives to find solutions for effective go-to-market strategies across price strategy and optimization, portfolio architecture, promotional effectiveness, consumer segmentation and value proposition, and revenue management organization and creation. While her work has been primarily in the US, she has experience across Europe, Asia, and Latin America.

Shikha received her Master of Business Administration from the University of Chicago Booth School of Business with a concentration in strategy and marketing. She holds a bachelor’s degree in economics and mathematics from Smith College. Prior to completing her MBA, Shikha worked as an analyst for a global investment bank, focusing on M&A and capital markets advisory.