The streaming industry faces a challenging landscape as subscription fatigue grows and consumers become more price-sensitive. It indicates a decline in the number of people streaming more than the previous year, with consumers increasingly grappling with subscription fatigue and heightened price sensitivity.
To counter subscription churn and attract new customers, streaming service providers must focus on the Unique Selling Points (USP’s) to enhance perceived product value and reduce churn likelihood. As competition intensifies providers are exploring innovative strategies like ad-supported streaming packages and account sharing restrictions to drive business growth and revenue.
Dive deeper into these insights from our industry experts to understand the complexities of thriving in the competitive streaming market.