Unicorns: Up Close and Personal – 23andme

For the second part of our unicorn series, Partner David Lee sat down with Tracy Keim, VP of consumer marketing and branding at 23andme. 23andme is a direct-to-consumer genetic testing company based in Mountain View, United States. In our interview, Tracy shared insight into the unicorn’s brand strategy and marketing and discussed how the recent project with Simon-Kucher has helped them on their success journey.

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