Price Management in Financial Services shows how to incorporate the modern techniques of value-based pricing into both product design and pricing strategy. The authors provide an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non-linear pricing. The final chapters are devoted to discussing a variety of implementation issues, exemplified by international cases studies from Simon-Kucher’s financial services practice.
Price Management in Financial Services: Smart Strategies for Growth
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