tender strategy
8 Dos and Don’ts of Tender Strategy and Execution in Pharma

Tenders are becoming increasingly relevant for purchasing in the healthcare sector, particularly for established products at the mature stage of the product lifecycle.

| Blog | Healthcare & Life Sciences Pharma & Biotechnology Commercial Strategy & Pricing Consulting
brochure cover
Successfully Commercializing Orphan and Ultra-Orphan Drugs

Orphan and ultra-orphan diseases are the less traveled but increasingly promising path for the biopharmaceutical industry.

| Perspective | Whitepaper | Healthcare & Life Sciences
China NRDL Outlook
Embracing the Change: 2020 China NRDL Outlook

China’s 2020 NRDL (National Reimbursement Drug List) process has been unfolding since July this year with a number of new changes and interesting twists.

| Blog | Healthcare & Life Sciences Pharma & Biotechnology Commercial Strategy & Pricing Consulting
subscription pricing
The Fundamentals of Subscription Pricing

The Fundamentals of Subscription Pricing

| Multimedia
retention
Mastering Net Retention In A Customer-Led Market

Mastering Net Retention In A Customer-Led Market

| Multimedia
sales
Steering Sales Behaviour Using Incentive Schemes

Steering Sales Behaviour Using Incentive Schemes

| Multimedia
dynamic
Conquering dynamic pricing

Conquering Dynamic Pricing

| Multimedia
loyalty
Developing Loyalty and Mastering Personalisation

Developing Loyalty and Mastering Personalisation

| Multimedia
Head of HR Germany: “I fell in love with consulting at first sight”

Ilka Cremer has been leading our Human Resources department in Germany for one year now.

| People & Stories
gaming subscription
Global Gaming Study: The Future of Gaming is Subscription

The gaming industry underwent significant developments during recent months – but which trends are going to last?

| Blog | Media & Entertainment Commercial Strategy & Pricing Consulting
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