change management
Seven solutions to change management challenges in B2B dynamic pricing

From focusing on design and application, we now explore the challenges that can arise when developing and implementing dynamic pricing models.

| Blog | Industrials Commercial Strategy & Pricing Consulting Pricing Strategy & Revenue Management
automotive
Global Automotive Trends Study 2022: Consumer preferences, purchasing behaviors, and attitudes towards technological change

The automotive industry is evolving faster than ever, and new automotive trends are constantly emerging.

| Perspective | Report | Automotive
personalized marketing
A Guide to Personalized Marketing: 3 Key Success Factors

Personalized marketing helps you build a one-on-one connection with your customer.

| Blog | Industrials Consumer Financial Services Technology, Media & Telecom Customer, Product & Market Strategy
International Women’s Day
Simon-Kucher Celebrates International Women’s Day

The International Women’s Day 2022 theme is ‘Break The Bias’.

| People & Stories
Sustainability and the Future of the Diamond Industry

| Press Release
How Banks can Navigate Challenges in the 2022 Rising Interest Rate Cycle

This year’s rising interest rate cycle is unlike any other. The COVID-19 pandemic has transformed banking and the banking landscape.

| Blog | Fintech & Payments Pricing Strategy & Revenue Management
B2B dynamic pricing engines
Seven design decisions to consider when developing B2B dynamic pricing engines

In our previous article we provided a general introduction on ML-based B2B dynamic pricing and its benefits.

| Blog | Industrials Commercial Strategy & Pricing Consulting Pricing Strategy & Revenue Management
Consulting Internships: Philipp’s Experience in Bonn

Senior Consultant Philipp Liedtke began his career at Simon-Kucher as an intern three years ago.

| People & Stories
B2B dynamic pricing
Introduction to B2B dynamic pricing

Having helped multiple B2B clients implement dynamic and digital pricing to achieve 4-6 percent margin improvement, we have launched a new series discussing the growth potential, challenges, and pitfalls of B2B dynamic pricing.

| Blog | Industrials Commercial Strategy & Pricing Consulting Pricing Strategy & Revenue Management
mobility concepts
From Early Adopters to Traditionalists: New Automotive Study Reveals Widely Divergent Consumer Views Regarding Innovative Mobility Concepts

Online car purchases, car data sharing, electric vehicles, autonomous driving: There are several transformational trends going on in the automotive industry.

| Blog | Automotive Customer, Product & Market Strategy Pricing Strategy & Revenue Management
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