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subscription economy
It’s a Product World: The Evolution of the Subscription Economy

Greg Harwood, Director at Simon-Kucher, interviews Board Member and Managing Partner UK & IR, Mark Billige about the changing nature of the subscription economy.

Mar 25, 2018 | Blog
data monetization
Blockchain and Data Monetization: The Next Big Thing in the Automotive Industry?

The automotive sector will see more transformation in the coming decade than in the last 50 years combined.

Mar 7, 2018 | Blog | Automotive
logistics startups
Logistics Startups Are Booming

How new players are trying to change the logistics and transportation landscape… and what it takes for them to be successful.

Mar 2, 2018 | Blog | Logistics & Transportation
sales champions
What Sales Champions Do Differently – 4 Key Success Factors

Even after years of overall prosperity for Pharma, Biotech, and MedTech companies, the bar is continuously being raised for what it means to be “successful” in these industries.

Mar 1, 2018 | Blog | Healthcare & Life Sciences
drug price negotiations
Greater Reimbursement Opportunities for Innovative Therapies in China – An Analysis of 2017 National Drug Price Negotiations

The recent national drug price negotiations in China and subsequent national reimbursement drug list (NRDL) inclusion for select innovative medications have opened the door to new marketing and reimbursement possibilities.

Feb 1, 2018 | Blog | Healthcare & Life Sciences
new business models
Digital Pricing: Determine the Right Pricing for New Business Models

How can companies set the right price for their new products or services?

Jan 23, 2018 | Blog
customized pricing
Customized Pricing: Fully Capture Customer Value

Nowadays we can buy our lunch via online ordering and pick it up from the takeaway counter.

Jan 23, 2018 | Blog
behavioral pricing
Behavioral Pricing: Instrument for Revenue Growth

When was the last time you visited Starbucks? Chances are you did not opt for the small coffee, but rather bought a medium or large coffee.

Jan 23, 2018 | Blog
pricing pitfalls
Dynamic Pricing: Four Pitfalls to Avoid

Over the last two decades companies in the travel industry have effectively introduced price differentiation based on constantly updated data, so called dynamic pricing.

Jan 22, 2018 | Blog | Commercial Strategy & Pricing Consulting
semiconductor industry growth
Future of the Semiconductor Industry: Profitable Growth With New Dynamic Market Trends

The semiconductor industry is facing key challenges. In recent years, M&A mega deals have led to consolidations within the market, while the industry continues to mature.

Jan 9, 2018 | Blog | Electronics & Semiconductors Commercial Strategy & Pricing Consulting
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Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for our clients.

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Our sole focus is on unlocking better growth for our clients, increasing their long-term sales, value, and profit. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales.

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