US truck market
A Silent Force: Is the Unique Cybertruck Poised to Disrupt the US Truck Market?

Last November, Elon Musk unveiled Tesla’s first pickup truck, dubbed the Cybertruck, with the clear intention to stir up the American truck market.

| Blog | Automotive Customer, Product & Market Strategy
brochure cover
From Free Fall to Gliding - The Agile Cost Management Challenges in an “After Corona” World

While the first couple months of the coronavirus lockdown could be described as a “free fall into uncertainty,” full of revenue collapse, liquidity crunch, and desperate cries for help, in recent weeks some might say that the parachute has opened.

| Perspective | Whitepaper
Three Questions for…Linda de Graaf

Based in our Amsterdam office, consultant Linda seizes the opportunity to visit many exciting countries.

| People & Stories
brochure cover
Surviving The Resurgent COVID-19 Crisis

Thinking right now about an “after corona” world – what we would normally call a recovery – will only divert resources from your company’s true existential challenge: surviving the wild roller coaster of the “with corona” period that will endure for the next 18 to 24 months until a vaccine becomes widely available.

| Perspective | Whitepaper
customer engagement models
COVID-19: 7 Steps to Reshape Disrupted Customer Engagement Models in Life Sciences

COVID-19 is a wake-up call for the life science industry and its policy makers.

| Blog | Healthcare & Life Sciences Digital Health & Health IT Healthcare Providers Customer, Product & Market Strategy
remote selling
Remote Selling in the Midst of COVID-19

Businesses around the world are feeling the immediate impact of COVID-19 on their customers, suppliers, and employees.

| Blog | Sales Excellence
six-feet economy
New Propositions and Pricing in the Six-Feet Economy

The impact of COVID-19 and the measurements that governments have taken to curb the spread of the coronavirus are dramatically disrupting our society and economy.

| Blog | Industrials Healthcare & Life Sciences Consumer Financial Services Technology, Media & Telecom Commercial Strategy & Pricing Consulting
Restaurants’ Greatest Competition Post COVID-19: Home-Cooked Meals

| Press Release
travel companies post COVID
Nine Action Points for Travel Companies to Respond to COVID-19

In this multi-part series, we discuss how travel companies can respond to the unprecedented crisis triggered by COVID-19.

| Blog | Travel, Tourism & Leisure Commercial Strategy & Pricing Consulting
ecommerce post covid
Ecommerce Post-COVID-19: Critical Success Factors for Retailers in MENA

Over four months since the initial outbreak of COVID-19, it is now an established and accepted view that ecommerce is the way to go during intensive restrictions on public movement.

| Blog | Consumer Commercial Strategy & Pricing Consulting
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