Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value. However, few manage to exploit these new capabilities. Digital pricing transformations, if done well, can be crucial drivers for profit improvement. Nevertheless, without a clear commercial focus, these projects fail.
B2B companies need to clearly define their commercial strategy, pricing structure, and digital needs to become a digital pricing star. Only once their commercial and digital roadmaps are in sync, firms can start reaping the benefits of digital pricing.
This whitepaper outlines the proven approach for these digital pricing transformations, to ensure your company is on the right path to become a Digital Pricing Star.