What we think

Read our latest insights, ideas, and perspectives. A cross-section of our latest thinking across industries and capabilities can be found here.

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Holiday Shopping Report 2024
2024 Global Telecommunications Study results
The Demand Revolution
Streaming Study 2024
Better Health
Unlocking potential with Revenue Growth Management
Sustainability 2024: Navigating consumer behavior
Better Market Access in Pharma
Better Biotech Growth
Generative AI
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Oct 03, 2023 | Blog

How to successfully launch pricing software: On avoiding the four most common pitfalls

sales tools
Oct 01, 2023 | Blog

Sales enablement tools, a path to growth

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| Case Study

Pioneering a multi-brand strategy for a digital marketplace

Financial Services Fintech & Payments
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Book

The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

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| Case Study

Digitizing the quoting and pricing processes

Healthcare & Life Sciences Healthcare Providers
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Sep 27, 2023 | Blog

Futureproofing animal health: 5 key trends

Healthcare & Life Sciences Animal Health
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Sep 27, 2023 | Perspective | Whitepaper

Unlocking growth in medtech with Revenue Management Systems

Healthcare & Life Sciences Diagnostics
Netherlands
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Sep 27, 2023 | Blog

Monetizing sustainable innovations at the start of the value chain

Industrials Chemicals & Base Materials
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Sep 27, 2023 | Blog

Optimizing your partner strategy: The right approach

Technology, Media & Telecom Software, Internet & Technology
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Book

Manage for Profit Not for Market Share: A Guide to Greater Profits in Highly Contested Markets

Switzerland
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Sep 25, 2023 | Blog

Business insights and trends driving the Swiss EAM market in 2023 and beyond

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Sep 20, 2023 | Blog

Recover costs and maximize profits with a service toolbox

Industrials
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Book

Hidden Champions of the 21st Century

Netherlands
Trade terms
Sep 18, 2023 | Blog

Establishing a Defendable Regional Price System

Consumer Fast-Moving Consumer Goods (FMCG)
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| Case Study

Assessment and optimization of the quoting process for a multinational chemical and consumer goods company

Chemicals & Base Materials Consumer
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Book

Monetizing Innovation

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